Return of the Political AdvertisementPosted in Corporate Branding by John Reiner It's time for the return of the political sign. Yeah! for sign companies, bummer for the masses. Whatever your political ambitions, here are some tips for choosing a cost effective and durable yard sign: 1) The material needs ot be durable. I recommend using 4ml fluted polypropylene sheets (also called coroplast). They stand up to the elements and the substrate is easy to silk screen or digitally print 2) The H-stakes are not included. Yes - these are an add on. 3) Your design should consistent. By definition, the average IQ is 100. While your walking around bragging about your 130 IQ, keep in mind that your doppelganger is walking around with a sub-70 IQ. Both of your votes count the same. Name recognition is everything when the masses hit the voting booth. Case in point: look at your current elected officials and try to remember more about them than just their name. 4) Don't get rooked. A simple political sign should run between $1 and $2 each with a 1 color silk screen on 2 sides at 200 piece quantity. H-stakes will run less than $1 each depending on the quantity. Getting permission to set up a Mitt Romney sign in Cambridge? Don't even ask. Want some help making a decision or preparing your artwork? Give us a call. Want to discuss politics? Then clear your calendar and give me a call. |
